We’re working with luxury retailers to blend the physical and the digital. Shoppers can get a digital twin (virtual copy) of their purchases to dress their avatar. And they can unlock exclusive Snapchat filters to show off their purchases.
This can also be used to demonstrate provenance, opening up the resale market—something M&S has begun to embrace.
What if M&S could:
- Engage the Snapchat generation?
- Encourage extended use, reducing environmental impact?