Persona uses a combination of edge computing and pixel streaming to deliver a high-fidelity interactive AR experience.
When viewed through the user’s device, the mannequin can show various items from the collection/edit or the outfit in different environments and lighting.
What if M&S could:
- Boost average basket size by prompting greater cross-selling based on shopper history?
- Promote inclusivity and give customers the chance to view items on a range of body types and skin tones?