Holographic fashion shows use cutting edge technology to bring the runway experience—or just the latest menswear edit—to consumers wherever they are.
Shoppers simply have to collect a digital key (NFT) to get a virtual front-row seat.
What if M&S could:
- Become known as an innovator, and appeal to a more tech-conscious audience?
- Incentivise shoppers with the chance to see the runway show in-person?