Immersive wayfinding

Gamify the shopping experiences for all ages. Immersive wayfinding offers dynamic, fun experiences for young, old and in-between.

Offer shoppers curated instore journeys that increase dwell time, NPS and basket size and make taking children shopping an exciting experience for them to look forward to.

What if M&S could:

  • Put M&S firmly in the hearts of younger generations?
  • Keep shoppers in store for longer?
  • Capture real-time, first-party data insights and implement continuous improvement?