Extended reality enables shoppers to customise products and place 3D representations of them in their chosen environment.
Change the colour or the fabric. See how objects would fit. Add multiple objects to see how they work together. View from any angle. Record and share a movie.
This could be used in a wide range of categories, from homewares to fashion.
What if M&S could:
- Enable shoppers—in-store and at home—to visualise their purchases?
- Show products that there isn’t enough space to stock in-store?