Decentralised or Web3 technologies offer exciting new possibilities to make shopping more interactive and blend digital seamlessly into the physical world.
As long as the implementation is easy to use and adds value, everybody from Boomers to Alphas will be able to access and adopt, building deeper relationships with all age groups.
What if M&S could:
- Deepen customer loyalty?
- Gamify the customer loyalty experience?
- Give customers offers they’ll really want?